What do you value?

Dig down for a second.

  • What’s most important to you in life? Why?
  • What kind of person do you want to be? Why?

Are you living those values? Chances are not as well as you’d like.

When we don’t do what we believe or feel in our gut to be “right”, we don’t feel good. And our bodies show it.

Knowing what’s important to us and why gives us direction and purpose.

If we live according to those values, life (and often, good health) “flows” almost effortlessly.

We also need to know why these things matter to us.

Do your actions match your values? The 5 Whys

The “5 Whys” was a system originally used by the Toyota Motor Corporation. It’s very simple and really cuts to the core of why we want something.

When you want to accomplish something (or if something goes wrong), you ask one why.

Why do I want to accomplish this?

Then, with whatever answer you come up with, you ask why to that first answer.

And so on, five times.

Here’s an example from a 4D Coaching client:

“I want to lose weight.”

  1. Why do I want to lose weight?
    Because I want to fit into a smaller size of jeans.
  2. But why do I want to fit into a smaller size of jeans?
    Because when I’m wearing smaller jeans, I think I’ll look better.
  3. But why do I want to look better?
    Because when I look good, I feel good about myself.
  4. But why do I want to feel good about myself?
    Because when I feel good about myself, I’m more assertive and confident.
  5. But why do I want to be more assertive and confident?
    Because when I’m more assertive and confident, I’m in control and better able to get what I want out of life.


That’s a lot of insight for a few little questions.

For this client, losing fat really meant being in charge of her life.

That’s a crucial insight.

She’s not just looking for a smaller pair of jeans (or a lower weight on the scale).

She also wants to feel a certain way at the end of the process. More confident. More assertive. More in control.

And that’s what’s really important to her.

The jeans are just a way to get there.

Why start with why?

If you’d like to learn more about why “why?” is important, check out this video.

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